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Cruise down the Information Super Highway and you will notice that there are indeed
two different Internets. Sound crazy? Just keep on
reading with an open mind.
What do you use the Internet primarily for? Now
you have to be honest here. What's the first thing you do
when you go to the Internet. Are you Googling or searching for
information? Are you looking up financial news? Checking on
movie times? Banking? Playing games? Watching movies? Downloading
music?
We believe that the your use of the Internet defines
your experience. It may be some marketer's dream,
but going to your bank's site and playing games is most likely not
in the cards. However, going to that site and viewing
a short video on a bank product or a commentary on finance is
very much in line with the norm. So it's logical that
there will be some multimedia content on that site, but do you
really want to wait for fancy graphics or have someone talking
at you each and every time you visit the site?
That can be
annoying.
Certainly sites like ESPN™ and
iTunes™ are designed for entertainment.
High energy graphics, streaming audio and the like are all present and anticipated or expected by the visitor.
Thus we believe that there are two Internets:
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Fast, effective information or transactional |
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Entertainment and high energy.
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We've all experienced it in one way or another. We
get done using a web site and most likely come away with one
of the following
opinions.
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The site was fast, easy to use. |
4 |
The web
experience made no impression at all. |
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The site too long to load, had me
click too many clicks to get
to where I wanted to go. I just couldn't find what I was
looking for. |
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It was annoying. |
The facts are simple and the votes are in. Internet users are
almost always information searchers or transaction oriented.
And that's the challenge: to blend the need for
glitzy marketing and your requirement to provide customers
with speedy and up-t0-date information. You want to cater to your client base and yet
be able to attract new potential clients.
It's an age old problem: the desire to attract new
clients is often counter to the
needs of the people that keep the doors open - your customers
and clients.
ePrima dedicates itself
to this blend. Check us out.
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